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Act! vs Bullhorn: 2026 Comparison

Act! Bullhorn
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A cloud-based ATS and CRM platform specifically designed for staffing and recruiting agencies.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • ATS
  • CRM
  • VMS integration
  • Automation
  • Candidate sourcing
  • Onboarding
  • Analytics
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for staffing agencies
  • Strong CRM
  • Good automation
  • VMS integrations
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex
  • Expensive
  • Steep learning curve
  • Interface can be overwhelming