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Act! vs Capsule: 2026 Comparison

Act! Capsule
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A smart and simple CRM that helps small businesses manage contacts, sales opportunities, and tasks efficiently.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$54/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Sales pipeline
  • Task management
  • Email integration
  • Custom fields
  • Sales analytics
  • Project boards
  • Data enrichment
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Clean and simple interface
  • Affordable
  • Good integrations
  • Easy to learn
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • Basic reporting
  • Free plan is very limited
  • No built-in marketing tools