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Act! vs ChartMogul: 2026 Comparison

Act! ChartMogul
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A subscription analytics platform for SaaS businesses with MRR, ARR, churn, and cohort analysis from multiple billing sources.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$150/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • MRR and ARR tracking
  • Churn analysis
  • Cohort analysis
  • LTV
  • Multi-source integration
  • Geo analytics
  • Custom reports
  • API
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free plan available
  • Multi-source data
  • Beautiful reports
  • Good API
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited free plan
  • Can be complex
  • Some data lag
  • Fewer features than dedicated BI tools