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Act! vs Chorus.ai: 2026 Comparison

Act! Chorus.ai
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Chorus.ai is a conversation intelligence platform acquired by ZoomInfo that records and analyzes sales calls and meetings. It helps teams identify winning behaviors and replicate success across the organization.
Pricing Subscription ($30-$50/user/month) Paid ($100-150/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Call recording
  • AI analysis
  • deal intelligence
  • relationship intelligence
  • onboarding tools
  • CRM integration
  • market insights
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong call analysis capabilities
  • Good integration with ZoomInfo
  • Effective coaching tools
  • Real-time alerts
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Now bundled with ZoomInfo pricing
  • Can be slow to process recordings
  • Limited standalone availability