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Act! vs CINC: 2026 Comparison

Act! CINC
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A real estate technology platform combining lead generation, CRM, and an IDX website to help teams convert more leads.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Lead generation
  • CRM
  • IDX website
  • Dialer
  • Text messaging
  • AI assistant
  • Reporting
  • Lead routing
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong lead generation
  • AI follow-up
  • Good for teams
  • Integrated platform
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Long-term contracts