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Act! vs CiviCRM: 2026 Comparison

Act! CiviCRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An open-source CRM designed specifically for nonprofit organizations, associations, and civic sector groups.
Pricing Subscription ($30-$50/user/month) Freemium (Free (open source))
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Donor management
  • Event management
  • Membership tracking
  • Email campaigns
  • Case management
  • Reporting
  • Grants tracking
  • Petition management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free for nonprofits
  • Purpose-built for NGOs
  • Strong community
  • Integrates with CMS platforms
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex setup
  • Dated interface
  • Steep learning curve
  • Requires technical administration