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Act! vs Clari: 2026 Comparison

Act! Clari
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Clari is a revenue platform that provides complete visibility into pipeline health and forecast accuracy. It uses AI to analyze signals across the revenue process and predict outcomes with high precision.
Pricing Subscription ($30-$50/user/month) Paid (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Revenue forecasting
  • pipeline inspection
  • deal intelligence
  • mutual action plans
  • activity capture
  • analytics
  • CRM automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Excellent forecasting accuracy
  • Strong pipeline visibility
  • Automated activity capture
  • Intuitive dashboards
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for small teams
  • Requires good CRM hygiene
  • Limited outreach features