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Act! vs Claritysoft: 2026 Comparison

Act! Claritysoft
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An intuitive and affordable CRM designed to help small and midsize businesses manage sales, marketing, and customer service.
Pricing Subscription ($30-$50/user/month) Subscription ($39-$69/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Sales automation
  • Marketing automation
  • Customer service
  • Reporting
  • Email integration
  • Mobile app
  • Custom fields
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to use
  • Affordable
  • Good support
  • Clean interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller market presence
  • Limited advanced features
  • Fewer integrations
  • Basic reporting