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Act! vs Clearbit: 2026 Comparison

Act! Clearbit
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Clearbit is a B2B data enrichment and intelligence platform now part of HubSpot that provides real-time company and contact data. It helps teams enrich leads, reveal anonymous website visitors, and build ideal customer profiles.
Pricing Subscription ($30-$50/user/month) Freemium (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Data enrichment
  • website visitor identification
  • form shortening
  • audience building
  • API
  • firmographic data
  • technographic data
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • High-quality data enrichment
  • Strong API
  • Real-time processing
  • Now integrated with HubSpot
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for small companies
  • Coverage gaps in some industries
  • Pricing not transparent