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Act! vs Clicky: 2026 Comparison

Act! Clicky
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Clicky is a real-time web analytics tool that provides detailed visitor-level tracking and heatmaps. It offers an alternative to Google Analytics with a focus on real-time data and individual visitor monitoring.
Pricing Subscription ($30-$50/user/month) Freemium ($0-20/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Real-time analytics
  • individual visitor tracking
  • heatmaps
  • uptime monitoring
  • goal tracking
  • campaign tracking
  • API access
  • Twitter analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Real-time data
  • Individual visitor detail
  • Affordable
  • Easy to use
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Dated interface
  • Limited advanced features
  • Basic visualizations
  • Smaller ecosystem