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Act! vs Consensus: 2026 Comparison

Act! Consensus
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Consensus is an AI search engine for scientific research that provides evidence-based answers from peer-reviewed papers. It synthesizes findings across studies and indicates the level of scientific consensus on a given topic.
Pricing Subscription ($30-$50/user/month) Freemium ($0-9/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Scientific search
  • evidence synthesis
  • consensus meter
  • paper summaries
  • citation export
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Evidence-based answers
  • Shows scientific consensus
  • Clean interface
  • Great for fact-checking
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited to indexed papers
  • Can oversimplify complex topics
  • Coverage gaps in some fields