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Act! vs Copernica: 2026 Comparison

Act! Copernica
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Powerful email marketing software with advanced database management, automation, and deliverability tools for marketers.
Pricing Subscription ($30-$50/user/month) Subscription (Custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • Database management
  • Automation
  • Templates
  • Analytics
  • Deliverability
  • API
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful database tools
  • Good deliverability
  • Advanced segmentation
  • API
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex
  • European focused
  • Learning curve