| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A Google Workspace-native CRM adapted for real estate professionals who work primarily within Gmail and Google Calendar. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($23-$99/user/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Google Workspace integration
- Contact management
- Deal tracking
- Email automation
- Task management
- Reporting
- Mobile app
- Activity feed
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Deep Google integration
- Auto data capture
- Clean interface
- Good for Google-centric agents
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Not real estate specific
- Limited MLS integration
- No transaction management
- General CRM adapted for RE
|
