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Act! vs Copper: 2026 Comparison

Act! Copper
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps.
Pricing Subscription ($30-$50/user/month) Subscription ($23-$99/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Google Workspace integration
  • Automatic data entry
  • Pipeline management
  • Email tracking
  • Task automation
  • Custom reporting
  • Relationship tracking
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Deep Google integration
  • Minimal data entry required
  • Clean interface
  • Easy to adopt for Google users
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Only works well with Google Workspace
  • Limited features outside Google ecosystem
  • Pricey for what it offers
  • Reporting is basic