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Act! vs Craft: 2026 Comparison

Act! Craft
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Subscription ($30-$50/user/month) Freemium ($0-10/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Apple focused
  • Limited collaboration
  • No Windows/Android