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Act! vs Creatio: 2026 Comparison

Act! Creatio
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A no-code platform for CRM and process automation that enables enterprise-grade workflows without programming.
Pricing Subscription ($30-$50/user/month) Subscription ($25-$60/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • No-code platform
  • Sales automation
  • Marketing automation
  • Service automation
  • Process designer
  • AI/ML
  • Freedom UI
  • Marketplace
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful no-code tools
  • Comprehensive CRM suite
  • Good process automation
  • Flexible deployment
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex for simple needs
  • Interface has a learning curve
  • Pricing can escalate
  • Smaller community