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Act! vs Criteria: 2026 Comparison

Act! Criteria
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A pre-employment testing platform offering cognitive, personality, and skills assessments backed by validated psychometric science.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Cognitive assessments
  • Personality tests
  • Skills tests
  • Video interviews
  • Game-based assessments
  • Structured interviews
  • Job fit scoring
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Scientifically validated
  • Good test variety
  • Fair and unbiased
  • Easy to administer
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Custom pricing
  • Limited free trial
  • Assessment fatigue
  • Not all roles covered