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Act! vs Dotdigital: 2026 Comparison

Act! Dotdigital
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Omnichannel marketing automation platform helping brands create personalized customer journeys across email, SMS, and more.
Pricing Subscription ($30-$50/user/month) Subscription ($300-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • SMS
  • Live chat
  • Landing pages
  • Automation
  • Personalization
  • Ecommerce integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good automation
  • Multi-channel
  • Ecommerce integrations
  • Personalization
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Limited free trial
  • Complex interface