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Act! vs Drift: 2026 Comparison

Act! Drift
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A conversational marketing and sales platform with AI chatbots, live chat, and meeting scheduling for B2B companies.
Pricing Subscription ($30-$50/user/month) Subscription (Starting at $2500/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI chatbots
  • Live chat
  • Meeting scheduling
  • Conversational landing pages
  • Email
  • Audience targeting
  • Revenue analytics
  • ABM
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful conversational AI
  • Good for B2B
  • Revenue attribution
  • Meeting scheduling
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex setup
  • B2B focused
  • Overkill for small businesses