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Act! vs Drip: 2026 Comparison

Act! Drip
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Ecommerce-focused email marketing platform with powerful automation and deep integrations with online store platforms.
Pricing Subscription ($30-$50/user/month) Subscription ($39-1899/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Ecommerce automation
  • Revenue attribution
  • Segmentation
  • Workflows
  • SMS
  • Onsite campaigns
  • Product recommendations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • E-commerce focus
  • Revenue tracking
  • Strong automation
  • Good integrations
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for small lists
  • Limited free plan
  • E-commerce centric