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Act! vs Dripify: 2026 Comparison

Act! Dripify
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Dripify is a LinkedIn automation tool that helps sales teams build drip campaigns for prospecting on LinkedIn. It runs entirely in the cloud, allowing users to automate connection requests, messages, and profile engagement.
Pricing Subscription ($30-$50/user/month) Paid ($39-79/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • LinkedIn drip campaigns
  • smart inbox
  • team management
  • analytics
  • A/B testing
  • activity control
  • export leads
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Cloud-based LinkedIn automation
  • Simple campaign builder
  • Good analytics
  • Team management features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • LinkedIn-only focus
  • Risk of LinkedIn restrictions
  • Limited email capabilities