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Act! vs Ecwid by Lightspeed: 2026 Comparison

Act! Ecwid by Lightspeed
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An embeddable e-commerce solution that lets you add an online store to any existing website or social media page.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$99/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Embeddable store
  • Multi-platform selling
  • POS integration
  • Automated tax calculation
  • Shipping tools
  • Abandoned cart emails
  • Multilingual store
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to add to existing sites
  • Free plan available
  • Multi-channel selling
  • No transaction fees
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited design customization
  • Free plan limited to 5 products
  • Fewer features than Shopify
  • Limited SEO control

Act!

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Ecwid by Lightspeed

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