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Act! vs Efficy: 2026 Comparison

Act! Efficy
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A European CRM platform offering customizable solutions for mid-market and enterprise organizations across various industries.
Pricing Subscription ($30-$50/user/month) Subscription ($20-$80/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Marketing automation
  • Project management
  • Document management
  • Gamification
  • Business intelligence
  • Customer portal
  • GDPR compliance
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong European presence
  • GDPR compliant
  • Customizable
  • Multi-language support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited US market presence
  • Complex to configure
  • Smaller ecosystem
  • Interface could be modernized