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Act! vs Elastic Email: 2026 Comparison

Act! Elastic Email
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Affordable email marketing and delivery platform offering both transactional and campaign emails with competitive pricing.
Pricing Subscription ($30-$50/user/month) Freemium ($0-29/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email campaigns
  • Transactional email
  • Automation
  • Templates
  • Landing pages
  • Contacts API
  • Webhooks
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Both transactional and marketing
  • Good API
  • Easy to use
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Basic features
  • Limited automation
  • Smaller community