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Act! vs Emma: 2026 Comparison

Act! Emma
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies.
Pricing Subscription ($30-$50/user/month) Subscription ($99-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • Approval workflows
  • Brand controls
  • A/B testing
  • Automation
  • Analytics
  • Integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Team collaboration
  • Brand controls
  • Good design tools
  • Agency features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Limited free trial
  • Basic automation