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Act! vs Expandi: 2026 Comparison

Act! Expandi
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Expandi is a cloud-based LinkedIn automation and outreach tool designed for safe and smart prospecting. It mimics human behavior with smart limits and provides multi-channel outreach combining LinkedIn and email.
Pricing Subscription ($30-$50/user/month) Paid ($99/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • LinkedIn automation
  • email outreach
  • smart sequences
  • dynamic personalization
  • webhooks
  • A/B testing
  • safety features
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong safety features
  • Good personalization
  • Webhook integrations
  • Dedicated IP addresses
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive per user
  • Learning curve
  • Limited customer support hours