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Act! vs Figma: 2026 Comparison

Act! Figma
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A collaborative interface design tool for creating UI/UX designs, prototypes, and design systems in the browser.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$75/editor/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Real-time collaboration
  • Auto layout
  • Components and variants
  • Prototyping
  • Dev mode
  • Design systems
  • Plugins
  • FigJam whiteboard
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Best-in-class collaboration
  • Browser-based
  • Powerful auto layout
  • Huge plugin ecosystem
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Can be slow with large files
  • Requires internet
  • Expensive for teams
  • Offline support limited