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Act! vs Flourish: 2026 Comparison

Act! Flourish
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A data storytelling and visualization platform for creating animated charts, maps, and interactive stories.
Pricing Subscription ($30-$50/user/month) Freemium (Free-custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Animated charts
  • Story format
  • Maps
  • Interactive embeds
  • Templates
  • Data upload
  • Collaboration
  • Custom branding
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Beautiful animated charts
  • Story format unique
  • Easy data import
  • Responsive embeds
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free plan is public
  • Limited customization
  • Some chart types limited
  • Enterprise pricing opaque