| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($58-$499/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Lead routing
- Action plans
- Communication tools
- Smart lists
- Reporting
- Integrations
- Mobile app
- Team management
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Excellent for real estate teams
- Fast lead distribution
- Good integrations
- Strong follow-up tools
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Expensive for solo agents
- Real estate only
- Limited customization
- No transaction management
|
