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Act! vs FreeAgent CRM: 2026 Comparison

Act! FreeAgent CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A modern CRM platform that customizes workflows across sales, marketing, and customer service with robust automation.
Pricing Subscription ($30-$50/user/month) Subscription ($45-$100/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Work management
  • Sales automation
  • Marketing tools
  • Customer service
  • Custom apps
  • Process automation
  • Reporting
  • Integration hub
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Flexible work management
  • Good automation
  • Modern interface
  • Customizable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Less well known
  • Higher starting price
  • Smaller community
  • Limited brand recognition