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Act! vs Gist: 2026 Comparison

Act! Gist
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. All-in-one marketing, sales, and support platform combining email marketing, live chat, knowledge base, and automation.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • Live chat
  • Knowledge base
  • Automation
  • Meeting scheduler
  • Forms
  • Chatbots
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one platform
  • Good free tier
  • Live chat included
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Jack of all trades
  • Limited advanced features
  • Smaller community