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Act! vs GitBook: 2026 Comparison

Act! GitBook
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Modern documentation platform for teams to create, edit, and share beautiful technical documentation and knowledge bases.
Pricing Subscription ($30-$50/user/month) Freemium ($0-11/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Documentation
  • Git sync
  • API docs
  • Custom domains
  • Visitor authentication
  • Search
  • AI
  • Integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Beautiful output
  • Git sync
  • Great for API docs
  • AI search
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited free plan
  • Documentation focused
  • Pricing per user