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Act! vs GitHub Actions: 2026 Comparison

Act! GitHub Actions
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CI/CD and automation platform built into GitHub for building, testing, and deploying code directly from repositories.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$0.008/minute)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Workflow automation
  • Matrix builds
  • Reusable workflows
  • Marketplace actions
  • Self-hosted runners
  • Artifacts
  • Caching
  • OIDC support
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Integrated with GitHub
  • Great marketplace
  • Free for public repos
  • Easy to start
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • YAML complexity
  • Debugging is hard
  • Minute limits on free
  • Runner performance varies

Act!

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GitHub Actions

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