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Act! vs GitLab: 2026 Comparison

Act! GitLab
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A complete DevSecOps platform with built-in CI/CD, security testing, and project management in a single application.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$99/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Git repositories
  • CI/CD pipelines
  • Security scanning
  • Issue tracking
  • Container registry
  • Auto DevOps
  • Wiki
  • Merge requests
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one DevOps
  • Self-hosted option
  • Built-in CI/CD
  • Strong security features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex interface
  • Resource intensive self-hosted
  • Slower than GitHub for some tasks
  • Steeper learning curve