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Act! vs Glassbox: 2026 Comparison

Act! Glassbox
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Glassbox captures 100% of digital sessions to provide complete visibility into customer journeys across web and mobile. It uses AI to automatically surface insights and identify experience issues.
Pricing Subscription ($30-$50/user/month) Paid (Custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Complete session capture
  • AI insights
  • struggle detection
  • journey mapping
  • mobile analytics
  • compliance recording
  • API analytics
  • augmented analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • 100% session capture
  • Strong compliance features
  • Good AI insights
  • Cross-platform analytics
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Enterprise pricing only
  • Complex deployment
  • Requires significant resources
  • Steep learning curve