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Act! vs GMass: 2026 Comparison

Act! GMass
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics.
Pricing Subscription ($30-$50/user/month) Freemium ($0-55/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Gmail-based sending
  • mail merge
  • automatic follow-ups
  • email tracking
  • campaign reports
  • scheduling
  • Google Sheets integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Works inside Gmail
  • Very easy to use
  • Affordable
  • Great Google Sheets integration
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Gmail sending limits apply
  • Limited advanced features
  • No multi-channel support