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Act! vs GoatCounter: 2026 Comparison

Act! GoatCounter
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. GoatCounter is an open-source web analytics platform designed to provide meaningful statistics without tracking personal data. It offers a simple and accessible approach to website analytics.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Open-source
  • privacy-focused
  • no cookies
  • accessibility-first
  • campaign tracking
  • screen size stats
  • location data
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free for non-commercial use
  • Very privacy-focused
  • Accessible design
  • Lightweight
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very basic features
  • Small team
  • Limited support
  • Minimal visualization