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Act! vs Google Cloud Platform: 2026 Comparison

Act! Google Cloud Platform
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Google's suite of cloud computing services for hosting, computing, storage, machine learning, and data analytics.
Pricing Subscription ($30-$50/user/month) Pay_per_use (Pay-as-you-go)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Compute Engine
  • Cloud Storage
  • BigQuery
  • Kubernetes Engine
  • Cloud Functions
  • Vertex AI
  • Cloud Run
  • Firestore
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong data and AI capabilities
  • Good Kubernetes support
  • Competitive pricing
  • Sustained use discounts
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller market share
  • Less enterprise features
  • Support can be expensive
  • Service stability concerns

Act!

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Google Cloud Platform

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