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Act! vs Google Gemini: 2026 Comparison

Act! Google Gemini
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Google Gemini is Google's multimodal AI assistant that can understand and generate text, images, code, and audio. It is integrated across Google products including Search, Workspace, and Android with powerful reasoning capabilities.
Pricing Subscription ($30-$50/user/month) Freemium ($0-20/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multimodal understanding
  • Google integration
  • code generation
  • image understanding
  • real-time information
  • workspace integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Deep Google ecosystem integration
  • Strong multimodal capabilities
  • Free tier available
  • Real-time web access
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Less consistent than competitors
  • Privacy concerns
  • Google lock-in