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Act! vs Gooten: 2026 Comparison

Act! Gooten
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A print-on-demand fulfillment platform for e-commerce businesses with a global manufacturing network and API integration.
Pricing Subscription ($30-$50/user/month) Pay_per_use (Product cost based)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Global manufacturer network
  • API integration
  • Ecommerce integrations
  • Automated routing
  • Quality control
  • Custom packaging
  • Order management
  • Volume discounts
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Competitive pricing
  • Good for high volume
  • API for custom integrations
  • Quality assurance program
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller product catalog
  • Less brand recognition
  • Basic design tools
  • Limited storefront options