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Act! vs Grow: 2026 Comparison

Act! Grow
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Grow is a no-code business intelligence platform that combines data integration with interactive dashboards for mid-market companies. It enables non-technical users to build custom metrics and reports.
Pricing Subscription ($30-$50/user/month) Paid (Custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • No-code BI
  • data integrations
  • custom metrics
  • interactive dashboards
  • unlimited users
  • ETL built-in
  • collaboration
  • TV mode
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Unlimited users included
  • No-code approach
  • Good data integration
  • Purpose-built for mid-market
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced analytics
  • Fewer visualization types
  • Custom pricing only
  • Smaller community