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Act! vs Guru: 2026 Comparison

Act! Guru
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A knowledge management platform that delivers verified information to teams through AI-powered knowledge suggestions and browser extensions.
Pricing Subscription ($30-$50/user/month) Subscription ($15-$20/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Knowledge cards
  • AI suggestions
  • Browser extension
  • Verification workflow
  • Analytics
  • Slack integration
  • Collections
  • Templates
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • AI-powered suggestions
  • Good Slack integration
  • Verification ensures accuracy
  • Easy to create content
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Can create information overload
  • Search could be better
  • Limited formatting