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Act! vs Hasura: 2026 Comparison

Act! Hasura
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An instant GraphQL and REST API engine that connects to databases and services for rapid backend development.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$99/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Instant GraphQL API
  • REST API
  • Database connections
  • Authorization
  • Event triggers
  • Remote schemas
  • Caching
  • Observability
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Instant API from database
  • Powerful authorization
  • Real-time subscriptions
  • Multiple database support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • GraphQL complexity
  • Vendor lock-in
  • Can be expensive
  • Learning curve for advanced features