| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A CRM and marketing automation tool now known as BenchmarkONE that helps small businesses nurture leads through automated campaigns. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($79-$199/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- CRM
- Email marketing
- Marketing automation
- Landing pages
- Lead scoring
- Reporting
- Tags
- Task management
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Combined CRM and marketing
- Good for small businesses
- Easy automation
- Affordable
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Rebranded as BenchmarkONE
- Limited advanced features
- Smaller user base
- Basic CRM
|
