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Act! vs Heepsy: 2026 Comparison

Act! Heepsy
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Heepsy is an influencer search and analytics tool that helps brands find influencers based on location, category, engagement, and audience demographics. It offers a database of millions of influencer profiles.
Pricing Subscription ($30-$50/user/month) Paid ($49-269/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Influencer search engine
  • audience analytics
  • authenticity analysis
  • influencer lists
  • outreach tools
  • campaign monitoring
  • demographic filters
  • engagement metrics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Large influencer database
  • Affordable
  • Easy search filters
  • Audience authenticity checking
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited campaign management
  • Basic outreach tools
  • No relationship management features