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Act! vs HelloLeads: 2026 Comparison

Act! HelloLeads
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A simple mobile-first lead management CRM that helps small businesses capture, track, and convert leads efficiently.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$12/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Lead capture
  • Contact management
  • Follow-up reminders
  • Team management
  • Call logging
  • WhatsApp sharing
  • Reports
  • Cloud sync
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Simple to use
  • Mobile-first
  • Good for lead tracking
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very basic CRM
  • Limited advanced features
  • Minimal integrations
  • Not for complex sales