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Act! vs iCIMS: 2026 Comparison

Act! iCIMS
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An enterprise talent cloud platform offering applicant tracking, CRM, career sites, and AI-powered matching for large organizations.
Pricing Subscription ($30-$50/user/month) Enterprise_only (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • ATS
  • CRM
  • Career sites
  • AI matching
  • Onboarding
  • Text engagement
  • Video interviews
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise-grade
  • Comprehensive talent suite
  • Good career sites
  • AI matching
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Complex interface
  • Long implementation
  • Dated UX in some areas