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Act! vs iContact: 2026 Comparison

Act! iContact
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email marketing platform for small to mid-sized businesses with drag-and-drop editing and automation workflows.
Pricing Subscription ($30-$50/user/month) Subscription ($14-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email campaigns
  • Automation
  • Landing pages
  • A/B testing
  • Drag-and-drop editor
  • Social posting
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to use
  • Affordable
  • Good support
  • Simple interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • Dated design
  • Fewer integrations