| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Simple automation platform connecting apps and devices with if-this-then-that conditional logic for consumers and businesses. |
| Pricing |
Subscription ($30-$50/user/month) |
Freemium ($0-5/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Applets
- 800+ services
- Smart home
- IoT
- Mobile
- Webhooks
- Pro features
- Multi-action
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Simple concept
- Consumer friendly
- Smart home
- Free tier
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Limited complexity
- Basic logic
- Fewer business tools
|
