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Act! vs Infusionsoft: 2026 Comparison

Act! Infusionsoft
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Subscription ($30-$50/user/month) Subscription ($249-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Rebranded to Keap
  • Expensive
  • Complex